Social media marketing leverages social media accounts (such as twitter, instagram, facebook, etc.) as an effective way to target and interact with people who have interests in products or services you offer. Social media marketing includes user and market research, targeted interactions (liking, following, etc.), content creation, content distribution, content promotion, social media advertisements, and more!
How does Social Media Marketing work?
We use a 4-pronged approach when setting up and executing a social media marketing campaign for your business.
Social Media Marketing – Step #1: Research
The first step in our process of putting together an effective social media marketing campaign is to do research on your target market and your competition. With social media marketing, you are able to target people very specifically, utilizing their interests and accounts they follow to narrow them down as potential customers. We target people we think are potential customers, and will also target people who interact with your competitors. By doing this, we build you a following of people who are specifically interested in your business and the products or services you provide. Through this research, we can ensure that your social media marketing campaign is aimed at people in desired areas, and that they are potential customers for your business or brand.
Social Media Marketing – Step #2: Content Production & Distribution
Content is what you provide people on social media. Content can come in the form of pictures, videos, blog articles, and other mediums of information transfer. Plenty of social media accounts will offer the same service, but some have a big following while others have dead accounts.
What is the difference? The content. If you show your business through high quality content, people will interact with your content (liking, commenting, sharing, etc) and they will follow your account so they can come back for more. If instead your content sucks, there is no reason for people to come back and revisit your profile.
Once this content is created, we will distribute this content over a variety of social networks. While dominating one social platform is great, you will reach the most people if you target multiple social media platforms. Some people may be on Twitter, but not on Instagram. Others might be active on Tumblr, but not on Facebook. We will create you a network of social accounts that represent your brand, and then distribute content across these accounts for you. Additionally, we can cross promote your various social accounts and your website on all of these social platforms.